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The Business Case For Content Intelligence Technology
Several mounting trends — including constraints to third-party data, consumer expectations for brand authenticity, and pandemic-accelerated direct digital commerce initiatives — are forcing brands to drive more customer engagement through editorial content. Competition for time and attention is fierce, so brands are performing data-driven analysis of their content more than ever. It's this opportunity that content intelligence technologies are designed to meet. In this webinar presentation, guest speaker Ryan Skinner, Forrester's principal analyst for content intelligence & strategy, joins this Knotch webinar to discuss this new category of content intelligence; and why, when and how brands should invest in it. Webinar attendees will learn:

- How data-driven content strategies can drive business outcomes
- What the three types of content intelligence technologies do
- How brands and content leaders should approach a content intelligence initiative

Mar 11, 2021 02:00 PM in Eastern Time (US and Canada)

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Speakers

Ryan Skinner
Principal Analyst Serving B2C Marketing Professionals @Forrester
Ryan primarily contributes to Forrester's offerings for B2C marketing professionals. He analyzes how marketers should pivot from campaign- and channel-focused strategies to content- and customer-focused ones. In this context, Ryan leads Forrester’s research on content marketing, content strategy, customer engagement, and content intelligence for marketers.